Welcome to Red Tile PR; the official consultation firm of public relations expert Justin Potter Christman! I created Red Tile PR specifically to assist small business owners who couldn’t afford to hire a PR agency, yet were seeking to raise their company’s visibility.

Combining my passion for helping small businesses grow with my love of craft beer, I developed the Craft Brewery PR Guide, which educates craft brewers on exactly how to use PR to expand their brewery’s visibility. The budget-friendly, compact guide teaches people how to:

• Contact the media and get press for their beers / brewery
• Write impactful press releases and other written documents
• Use social media
• Make the most out of special events
• Prepare for media interviews

Included in the price is a 60-day plan for how to get started using the tools included in the guide. In addition, everyone who purchases the guide also get a free consultation with me! I can answer your questions, discuss your brewery’s goals, and give you additional pointers on contacting the media and using social media.

For all the amazing small businesses that aren’t in the craft beer industry, as well as every budding entrepreneur building a new company, I created the Small Business PR Guide. The guide provides the same depth of tools as the craft brewery guide, and also includes the 60-day plan / free consultation with me.

The guides are must-have items to anyone seeking to promote a craft brewery or small business! To buy one, simply visit the Purchase page.

Successfully promoting yourself is absolutely critical to every small business and is one of the major keys to surviving the extraordinarily challenging economic times we’re living through.

“If you have a good PR person who can get your company well known, it’ll save you a lot of money and be far more effective than conventional advertising. And if you can’t afford a PR person, you have to become your own PR person.” (Richard Branson)

Now I invite you to explore the rest of the site in order to learn more about me and the services I offer small businesses!